As you may know I am a big fan of the online podcast ILoveMarketing.com

They did a great interview with Blake Mycoskie CEO of Toms Shoes which I wanted to journal (blog) about…http://ilovemarketing.com/toms-shoes/

My notes:

That is innovation from a Social Entrepreneur = Social Business Model

On top of that he created a world wide awareness day to support their noble cause
where you go a day without shoes.

Join http://onedaywithoutshoes.com to raise awareness.

His biggest Return on Investment on this event = causes conversations about making the world a better place

Everyone has a story…find who cares about your story.

By wearing toms shoes there is someone in the world you helped wearing shoes.
That is a story worth spreading.

They started doing social media engagement and it started catching fire one by one, very similar
to his business model … 1 for 1 business model – you buy one someone gets one.

(Now I am actually creating a 1 for 1 software company inspired by TOMS …TBA)

Blake’s key to being a leader ..”Just be human, tell the truth and treat people as they are instead of like numbers”

“Giving Back” implies you took something from someone…hmmmm
However, being innovative in a social profit model not only helps people but creates jobs.

“Only get involved if it really matters to you” – Blake

The most successful entrepreneurs followed their passion not the money.
Entrepreneur Advice: There is power in starting small, toms shoes original goal was just help 250 people.

“Be the change you want to see the world” – Ghandi

Business and Philanthropy does not have to be separated…

We can not depend on just charities and government to fix things, we have to
take matters in to our own hands.

Support TOMS shoes

If your in Miami join our marketing tribe where we go deep into each episode and apply the
golden nuggets for our own businesses… http://www.meetup.com/I-Love-Marketing-Miami

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